About us

TRL Global | Innovate to Elevate

Understanding the international market from an insider’s perspective, TRL Global transformed from a successful Amazon retailer into a strategic consulting firm.

Imprint

We help Vietnamese businesses remove operational and marketing barriers in the global market, while applying technology to not only optimize revenue but also create international brands owned by Vietnamese people.

With a mission to help Vietnamese businesses break through in the international market, TRL Global has been and continues to be a trusted guide, removing border barriers and providing opportunities for breakthrough growth.

Vision and Mission

At TRL Global, every strategy is built on a combination of real-world data and boundless creativity. We are committed to not chasing illusory metrics but focusing on real business results and the long-term growth of the brand.

Vision

Becoming the leading cross-border sales solution for Vietnamese businesses, where global brands owned and managed by Vietnamese people are created.

Mission

TRL Global partners with clients to overcome geographical barriers, realizing their cross-border sales aspirations through the application of technology and groundbreaking innovative strategies.

Promise

Commitment to a sustainable future growth.

Core values

At TRL Global, our unique culture is forged from a strong entrepreneurial spirit. This is our core competitive advantage, enabling us to remain flexible and innovative. Each TRL Global member is a living embodiment of these values, spreading enthusiasm and a compassionate mindset to every project we undertake with our clients.

Customer-centric

Understanding and empathy

Innovation

Continuous improvement

Respect

Transparent

Integrity

For the community

Brand story

The Hero's Journey: A Guide in an Era of Emergence

TRL Global embodies the spirit of a Hero – courageous, pioneering, and unwavering in the face of adversity.

We understand that the journey of Vietnamese brands breaking through the domestic market will encounter many challenges, from cultural barriers to operational complexities. In this context, Vietnamese businesses need a leader with strong character and a deep understanding of the market.

With our mission, TRL Global applies technology and strategic thinking as a "compass," helping businesses overcome challenges and successfully conquer international markets. Beyond simply guiding, TRL Global inspires and opens opportunities for each of our partners to become a "hero" in their own business story.

The TRL Global team

Behind every successful project is a team of exceptional individuals — the perfect blend of expertise, youthful energy, and international experience.

The combination of Gen Z & Millennials
Global thinking
Flexible and modern